Infant Feeding Support
The UNICEF Baby Friendly Initiative is a global campaign by the World Health Organisation and the United Nations Children’s Fund which recognises that implementing best practices in the health service and wider community children’s services is crucial to the success of breastfeeding.
The Trust has recognised the importance of initiating, supporting and sustaining breastfeeding and, in March 2021, was successful in achieving the UNICEF UK Baby Friendly Initiative's Achieving Sustainability (Gold) Award.
The team are here to support Health Visiting and Infant Feeding colleagues, and those closely involved in supporting breastfeeding families, in ensuring that the Baby Friendly Standards are communicated and adhered to throughout the Trust area; project managing the accreditation and reassessment processes.
Pauline Evans, UNICEF Implementation Lead
